— Psychology & Medical copywriting
A human voice for a human audience.

I partner with psychology, wellness and medical brands & professionals to create trustworthy, accessible and engaging content that actually ranks well on Google and AI; driving organic traffic directly to you.
Trusted by wellness, psychology & Healthcare Teams
Proven Results
Results in Your Niche
First page on Google? Done.
Top result in the AI overview? Done.
How to stop Overthinking after being cheated on?
Surfaced by Google's AI Overview.
Click to see live search result
Hakalau Meditation
Visible in AI Overview and top search results.
Click to see live search result
Does Topical Minoxidil Lower Blood Pressure
Ranked in AI Overview; medically reviewed before publishing.
Click to see live search result
— Organic Marketing
Organic growth that looks boring; until it compounds.
Psychology and medical audiences need trust before they click. The goal is not content for content’s sake, it is content that earns attention, builds credibility, and drives meaningful engagement.
Psychology Website Articles
From 0 domain authority to 4,500 daily impressions in 4 months
Even with a small budget a lot can be achieved; in a matter of 10 articles across 4 months this website already reached 4,500 impressions and an AI overview feature.
Psych Safety LinkedIn;
Instant traction on LinkedIn that builds authority; in 1 month
Translating complex content into simple, engaging and viral content on LinkedIn; instant attention for PsychSafety. See an example post here.
Follower Growth
59
Before Tom
215
With Tom
Impressions
2,998
Before Tom
20,409
With Tom
— Values & Approach
The principles behind the writing
My experience working with young people in the NHS on a 1:1 basis continues to inform my approach; person-centered writing.
01
Accessible
I use the Flesch-Kincaid Scale to ensure all writing is adapted and accessible.
I use the Flesch-Kincaid Scale to ensure all writing is adapted and accessible to your target audience. The right level matters.
02
Evidence-based
I research recent scholarly articles to ensure the latest science is used.
I research recent scholarly articles related to the niche in question to ensure the latest science is being disseminated.
03
Empathetic
Empathy is paramount. We consider the person reading and their situation.
Empathy is paramount. We must consider the person reading and their unique situation before publishing any piece of written content.
Why Me
A cross disciplinary background that strengthens every project
My path blends psychology, mental health apps and digital strategy, giving me a rare understanding of what people need, what professionals value, and what content is to be trusted.
NHS Trainee Psychologist
Clinical training grounded in evidence, assessment and therapy; a real world understanding of behavioural health.
Blog Lead at Stresscoach
Led content strategy across 100+ evidence-based articles on mental health and wellbeing.
Content Lead at Kyan Health
Created and scaled trustworthy content that considered UX and supported users educational journey across 4 languages.
Marketing Lead at Psych Safety
Built a content systems that simplified complex topics grew a LinkedIn audience from 50 to 6,000.
Product Lead & Editor at AP
Overhauled & created digital products that help people build healthier relationships. Introduced new editorial standards.
BSc Psy, MSc Digital Healthcare
The academic foundation behind the writing; formal training that brings professional rigour and accountability to every piece.
NHS Trainee Psychologist
Clinical training grounded in evidence, assessment and therapy; a real world understanding of behavioural health.
Blog Lead at Stresscoach
Led content strategy across 100+ evidence-based articles on mental health and wellbeing.
Content Lead at Kyan Health
Created and scaled trustworthy content that considered UX and supported users educational journey across 4 languages.
BSc Psy, MSc Digital Healthcare
The academic foundation behind the writing; formal training that brings professional rigour and accountability to every piece.
Product Lead & Editor at AP
Overhauled & created digital products that help people build healthier relationships. Introduced new editorial standards.
Marketing Lead at Psych Safety
Built a content systems that simplified complex topics grew a LinkedIn audience from 50 to 6,000.
6 Weeks
Time to first ranking result
8 Years
Experience writing copy that ranks
55,500
Total words published
— Services
This is how i can help you
Writing support for the places your audience meets your brand.
Psychology copywriting
For therapists, wellbeing brands, and mental health platforms.
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Medical copywriting
Researched, medically accurate copy.
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Microcopy (UX writing)
Guidance for forms, product flows, and digital experiences.
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Conversational Design (LLM/AI)
Human-centred prompts, chat flows, and AI interactions.
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Course Developer (Psychology focus)
Expert design, strategy and copy for psychology courses.
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— The important stuff
Frequently asked questions.
Not sure what you need yet? Just reach out and ask; I’m happy to discuss your project and see how we can best collaborate.
— Get in touch
Let’s work together
Send me a message and I will get back to you shortly.