— Psychology & Medical copywriting

A human voice for a human audience.

Tom, psychology and medical copywriter

I partner with psychology, wellness and medical brands & professionals to create trustworthy, accessible and engaging content that actually ranks well on Google and AI; driving organic traffic directly to you.

Trusted by wellness, psychology & Healthcare Teams

The Attachment Project
DrHair
Psych Safety
TU Wien
Stresscoach
Kyan Health
NHS

Proven Results

Results in Your Niche

First page on Google? Done.
Top result in the AI overview? Done.

Top-ranking article & AI Overview
1

How to stop Overthinking after being cheated on?

#Counselling
#Psychology
#Therapy

Surfaced by Google's AI Overview.

Search result screenshot

Click to see live search result

Top-ranking article & AI Overview
2

Hakalau Meditation

#Meditation
#Wellness

Visible in AI Overview and top search results.

Search result screenshot

Click to see live search result

Top-ranking article & AI Overview
3

Does Topical Minoxidil Lower Blood Pressure

#Medical
#Hair Loss
#Treatment

Ranked in AI Overview; medically reviewed before publishing.

Search result screenshot

Click to see live search result

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— Organic Marketing

Organic growth that looks boring; until it compounds.

Psychology and medical audiences need trust before they click. The goal is not content for content’s sake, it is content that earns attention, builds credibility, and drives meaningful engagement.

Psychology Website Articles

From 0 domain authority to 4,500 daily impressions in 4 months

Even with a small budget a lot can be achieved; in a matter of 10 articles across 4 months this website already reached 4,500 impressions and an AI overview feature.

Psych Safety LinkedIn;

Instant traction on LinkedIn that builds authority; in 1 month

Translating complex content into simple, engaging and viral content on LinkedIn; instant attention for PsychSafety. See an example post here.

Follower Growth

59

Before Tom

215

With Tom

Impressions

2,998

Before Tom

20,409

With Tom

— Values & Approach

The principles behind the writing

My experience working with young people in the NHS on a 1:1 basis continues to inform my approach; person-centered writing.

01

Accessible

I use the Flesch-Kincaid Scale to ensure all writing is adapted and accessible.

02

Evidence-based

I research recent scholarly articles to ensure the latest science is used.

03

Empathetic

Empathy is paramount. We consider the person reading and their situation.

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Why Me

A cross disciplinary background that strengthens every project

My path blends psychology, mental health apps and digital strategy, giving me a rare understanding of what people need, what professionals value, and what content is to be trusted.

1
NHS

NHS Trainee Psychologist

Clinical training grounded in evidence, assessment and therapy; a real world understanding of behavioural health.

2
Stresscoach

Blog Lead at Stresscoach

Led content strategy across 100+ evidence-based articles on mental health and wellbeing.

3
Kyan Health

Content Lead at Kyan Health

Created and scaled trustworthy content that considered UX and supported users educational journey across 4 languages.

4
Psych Safety

Marketing Lead at Psych Safety

Built a content systems that simplified complex topics grew a LinkedIn audience from 50 to 6,000.

5
The Attachment Project

Product Lead & Editor at AP

Overhauled & created digital products that help people build healthier relationships. Introduced new editorial standards.

6

BSc Psy, MSc Digital Healthcare

The academic foundation behind the writing; formal training that brings professional rigour and accountability to every piece.

6 Weeks

Time to first ranking result

8 Years

Experience writing copy that ranks

55,500

Total words published

— Services

This is how i can help you

Writing support for the places your audience meets your brand.

Psychology copywriting

For therapists, wellbeing brands, and mental health platforms.

Medical copywriting

Researched, medically accurate copy.

Microcopy (UX writing)

Guidance for forms, product flows, and digital experiences.

Conversational Design (LLM/AI)

Human-centred prompts, chat flows, and AI interactions.

Course Developer (Psychology focus)

Expert design, strategy and copy for psychology courses.

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— The important stuff

Frequently asked questions.

Not sure what you need yet? Just reach out and ask; I’m happy to discuss your project and see how we can best collaborate.

— Get in touch

Let’s work together

Send me a message and I will get back to you shortly.